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Mitsubishi Rayon Cleansui Announces That
Cleansui GP001 to be Launched in Europe in the Beginning of April

Designed by Guzzini, the Italian luxury household items brand

TOKYO, Japan-Feb. 6 2014 - Mitsubishi Rayon Cleansui will launch the Cleansui* GP001 in Europe in the beginning of April. The Cleansui GP001 is a luxury jug water filter which is aimed at the European market.

“From 2011, aiming at the European market, Mitsubishi Rayon Cleansui has expanded sales of water filters, focusing on jug water filters. Utilizing the Cleansui GP001 advantage of high-level water filtration performance based on Cleansui’s unique hollow fibre membrane technology, our selling point has been the removal of particles such as iron rust particles and bacteria,” said Katsuhiko Shimada, president, Mitsubishi Rayon Cleansui.

Targeting the luxury goods-oriented tableware market, Cleansui water filter has adopted a design by Guzzini for the jug body. Guzzini design and the Guzzini brand are well known and highly regarded in many countries in the world.

Through this, water filters which are used at the dining table can be used in new settings. In order to fully expand sales of this product in the European market, Mitsubishi Rayon Cleansui will utilize the sales network of Verbatim, which is a subsidiary company of Mitsubishi Kagaku Media of the Mitsubishi Chemical Holdings Corporation.

Cleansui design by guzzlni

Guzzini’s website: http://www.fratelliguzzini.com/

  • GP001-RD
  • GP001-GN
  • GP001-BL

The water filter contains ion exchange resin and activated carbon to filter limescale, chlorine and heavy metals such as copper and lead, and lowers the hardness of tap water.

Cleansui's unique hollow fibre membrane filter removes particles as small as 0.1 micrometers in tap water, such as iron rust and bacteria. Such particles and bacteria cannot be completely removed by using only activated carbon water filters.

The water filter uses a separate replacement-type cartridge method, in which a long-life hollow fibre membrane cartridge and a media cartridge which is made with activated carbon and ion exchange resin filter. Cartridge running costs can be lower, because filters with different replacement periods can be replaced separately.

  • (1) Media cartridge
    Replace every 100 L
    (Monthly if filtering three litres of water a day)

  • (2) Hollow fibre membrane cartridge
    Replace every 1,200 L

  • (3) Media cartridge set in cartridge

Specifications:

  • - Size of jug (Width × Length × Height):265 mm × 105 mm × 260 mm
  • - Weight (When filled with water): 950 g (2280 g)

Sales Plan:

  • - 50,000 units / year
  • - To be sold mainly in the tableware market; department stores and specialty stores in Europe.

Exhibition plans:

Ambiente international trade fair, Feb. 7th-11th, 2014, in Frankfurt, Germany

http://www.mesago-messefrankfurt.com/ambiente/

About Cleansui

Cleansui is the brand promoted by Mitsubishi Rayon Cleansui Co., Ltd. a group company of Mitsubishi Rayon Co., Ltd., and sells water filters and medical water processors which adopt hollow fibre membrane. Cleansui strives to develop products that can provide clean and tasty water.

About Guzzini

Fratelli Guzzini has been operating for 100 years in the production of design objects for the home and it has brought colour and ease in food preparation and consumption. The cooperation with many international designer, the aesthetical and functional research, experimenting innovative and wisely combined materials render the company one of the worldwide symbols of “Made in Italy”.

About Verbatim

Since 1969, Verbatim has been shaping the development of data storage technology as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Kagaku Media and benefits from the outstanding research and development of the Mitsubishi Chemical Holdings Group.

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